It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.
— Charles Darwin (The Origin of Species)

The Origin of NSL

Many men go fishing all of their lives without knowing that it is not the fish they are after.
— Henry David Thoreau

One from Punta Gorda, Florida. One from Jefferson, Pennsylvania. Our two founders couldn’t be more different, except their passion and desire to provide the most useful and unique lures on the planet. Who is NSL?

Alan Coneybeer

Raymond Snopek